A good story shows good personality, same to business, a good story brings out the value behind your business. If you don’t have a story that grabs your audience, you could lose out on valuable sales opportunities. If your brand can create an effective narrative, you’ll be able to capture your audience’s attention for longer periods of time, make a more memorable impression, and improve brand loyalty.

What does marketing have to do with innovation? Marketing needs innovation for product success. Innovation marketing covers all innovation management activities that contribute to the promotion of the market success of new products and services. It is a tool that bring your business to a higher place.